Tag Archives: Addiction

Social Media Are Not Just For Giddy Teenagers!

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You may have heard about Myspace, the News Corp.-owned social networking powerhouse. Or Facebook, the rapidly growing network which is presently independent but might one day be owned by Google, Yahoo!, NBC, Tribune Co., or any other media company which recognizes the site’s massive potential for consumer leverage.

In a sense, marketing on the internet uses high technology to advance a very low-tech agenda. Like any offline marketing campaign from years ago, generating business demand online still boils down to an objective understanding of your product or service’s utility. You still need an informed and unbiased view of your target market. Effective and efficient use of the marketing mix (price, product, placement, promotion) is as important today as it was decades ago. None of this has changed.

But the dawn of the internet introduced a new variable: a breadth of consumer touch points previously unfathomable to most marketers. Social media are among the most promising channels; according to Nielsen/NetRatings, the top ten social networking sites grew 47% in 2006.

Now a company has a variety of ways to appear in front of its audience. Take Jalima Coffee as an example. This manufacturer of organic Mexican coffee differentiates itself from competitors with a strong prosocial mission, and hired Clicksharp Marketing to inject this brand image into new channels. One of the co-owners used LinkedIn to introduce the business community to her background in non-profit and international development. The company posted a video on YouTube documenting the manufacturing process and sharing a unique slice of culture with its viewers. Jalima’s Myspace profile is linked to over 500 friends: mainly coffee lovers and advocates of sustainable agriculture. Whenever the company’s marketing department chooses, they have an immediate channel with which to communicate news and events, product introductions, or just to say hello.

Moral of the story – forget what you may have heard about the typical user of any of these sites. Their convergence is taking place rapidly and ubiquitously. The sooner you join the network, the sooner you can forge meaningful connections with the stakeholders that are key to your business!

For more, I highly recommend reading Michelle MacPhearson’s Social Media Marketing Guide.

Article Marketing Guide – How To Make Money Online Using Article Marketing

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Article marketing guide -Introduction

When you first get the idea to make some money online by promoting your product or you become an affiliate for selling other people’s products it is very nice idea but it can be very frustrating too because of the information overload. You go and search the net for what is the best and easiest way to promote your product to make some money as quickly as possible and frankly there are so many ways you can go that you can get lost and even discouraged.

I always say and it is also proven that the best way for you to start is to do article marketing because it is pretty easy and it doesn’t really cost you anything. All it takes it’s time and lot of patience. Yes patience too. You have to understand that it doesn’t take one or just a couple articles for you to drive some traffic to your site and make some sales. So many people start with article marketing and they quit because they don’t see any result after couple of days and one or two articles they wrote.

It takes time. It is a long term strategy and believe me it works. The traffic will come and so are the sales. You will never learn how to get traffic that you want if you bounce around from article marketing guide to social networking guide and so on. Pick one and stick with it. Don’t worry about making mistakes because you will make them but you will also learn from them.

If you want to save your time money and energy don’t scatter your focus and learn to master one traffic source at a time and when you master it then you move to the next. Again it takes time for you to see that what you are doing right now is working and you will also learn what is not working.

As an internet marketer you want to learn the skills and use them to drive traffic to your site the most effective way and you can get my FREE article marketing guide to learn how.