The Advantages and Disadvantages of Social Bookmarking

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Managing one’s website fully requires accurate techniques and procedures. To completely encourage more customers, increasing the website traffic is your best choice. How do you increase your traffic? The answer to this question is extremely simple. In order to add to your traffic, you have to use the so-called social bookmarking.

What is this social bookmarking? This term is commonly referred to as the process for internet users to sort out, store, handle and search resource bookmarks through online. Say for instance, if you come across a certain interesting website, you can automatically store the website in any social bookmarking sites and freely access it any time you desire. To fully understand the concept, simply take the following information as your guide.

If you are a novice to online businesses, you will surely ask the advantages of social bookmarking. This social media marketing has various features that you shouldn’t miss to take. One of the best things about this web social tactic is its accessibility. This site is not limited to a single computer. You can completely scan sites anywhere and any time you prefer as long as you have an internet connection. Since everyone firmly loves searching for the latest, craziest and funny videos, events, saying and jokes, they can immediately pass their websites to their friends and relatives. In that way, increasing traffic from social bookmarking is widely observed.

Once you gain trust from your previous readers, they will certainly follow your suggested social bookmarking sites and that results to high traffic generation. With this social bookmarking, you can easily find affiliates in promoting your business products and services. Both parties will instantly earn sufficient income out of their partnerships. Most importantly, social bookmarking mainly creates powerful and effective backlinks to your website. This will definitely assist you to have a highest search engine ranking.

Since not all techniques and procedures are proven perfect, social bookmarking also entails few disadvantages. In this internet marketing, tag structures are not properly regulated. Say for instance, users might be confused if they are going to use capital words for both main keywords and in first paragraphs. With increasing demands of social bookmarking, large numbers of people use its benefits and it may clearly affect your website. Most people create backlinks with no useful or valuable content submissions. In that case, they just create junk in your website for their own benefits.

By simply weighing both advantages and disadvantages of this process, you can fully understand its real effects to your website. Just like the other means of social advertising, it can give negative implications if you inaccurately use its functions. Fortunately, once you favorably get the benefits of social marketing, expect that numerous readers prefer to visit your website. The more readers and clients you have, the more you chances of accumulating more traffic to your website. Earning money with the use of social marketing is extremely fast and easy. Take time to develop your marketing strategies and see how this process effectively contributes to your online business success.

Using Mobile Applications to Market to Social Networks: Ready, Set, Check-In!

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Marketers are a buzz over the potential mobile marketing offers. Experts predict that almost half of US mobile phone users will have a smart phone by the end of 2011, so interest in marketing to mobile users has reached a tipping point.

Social media marketing appears to be the “low hanging fruit” in mobile marketing. According to Simon Salt, author of Social Location Marketing, it is defined as marketing based on location sharing applications like Foursquare, GoWalla, Facebook Places, and Yelp. These applications let members of a user’s social network know where they are and what they are doing at that location. The user “checks in” via the application on their smart phone.

What are some social marketing techniques that businesses can use to leverage mobile applications and social networks?

Coupons

Many retail establishments now offer discounts when someone nearby checks in on Foursquare. Think how much more effective a coupon is when it is delivered to prospects near the actual store, vs. left in the Sunday newspaper. Coupons range from a free coffee drink at a fast food establishment to a free appetizer at a restaurant.

Sweepstakes

There are free sweepstakes, such as a “7-Eleven Check-In to Space,” which offered a chance to win tickets to the Super 8 movie, a free zero gravity experience, and a sub-orbital flight. Just like off line contests, social media contests must adhere to sweepstakes rules and regulations.

Mayor Reward

Repeat business is generated when members of social networks to compete for the title of Mayor of a locale, a title Foursquare gives to the person who most frequently checks in to a location. Places provide incentives to the mayor, such free sub sandwich for the mayor.

Trips

The Gowalla application has a trips function which works something like a scavenger hunt. People can pursue a “trip”, which is a series of locations a related to a theme. By using the smart phone to check in at each location, participants complete the trip. Examples of trip applications are as follows:

Education-visitors to a venue can check-in to various places to add interest to their visit, such as the Fort Worth Zoo Safari, which serves as a personal guided tour. The application shares interesting facts about each exhibit, while visitors contribute to the content by sharing pictures of the jaguars, tigers, and elephants.

Sponsor Reward-The Social Media Club of Dallas offered a thank you tour for its sponsors that offered members prizes for completing a trip by checking in to its various sponsor locations. This served to encourage sponsor patronage.

Enhancing Membership-Chamber of Commerce organizations can create new member trips, demonstrating value in the membership by encouraging existing member to patronize their respective businesses through completion of a trip.

In conclusion, there are a variety of promotions and discounts already being used by businesses and organizations to generate trial, build repeat business, enrich the experience, and add value to the membership.

There is much discussion about how effective these new social location marketing activities are. However, history has demonstrated that businesses that enter a new marketing channel can reap disproportionate response rates while the field remains uncrowded.

Ready, set, check in!